Google My Business (GMB) is one of the most overlooked tools for businesses on Google, yet it can be one of the most powerful as well. That’s because it gives you insights into where your customers are searching to find you, which can help you tailor your marketing strategies to meet their needs exactly, leading to more leads and sales over time. The key is just knowing how to use it effectively, so this guide will give you everything you need to know in order to get started with GMB and start reaching new customers by using this valuable tool!
Why Should You Care About Google My Business?
Google My Business (GMB) is a free service that allows you to create a business listing on Google so users can find your business online. These listings appear in both search results and Google Maps, making them highly visible to customers. With more than 90% of consumers searching for businesses online, GMB offers an excellent opportunity for local businesses with brick-and-mortar locations.
What is Google My Business?
Google My Business is Google’s free tool that helps local businesses manage and grow their online presence. It allows you to edit your business information, respond to reviews and create local marketing offers. Here’s a quick rundown of what it can do for you…
Where Is It?
Google My Business is Google’s platform for local businesses. Whether you own a single location or have offices all over town, there’s a good chance your business appears prominently on Google Maps or Search. If it doesn’t, you can use Google My Business to make sure people know about your business and where it is. With more than 1 billion users checking maps on their phones each month, neglecting your Google presence could be costing you clients—and revenue—every day.
How Do I Sign Up?
First off, if you haven’t done so already, set up a Google My Business account and get verified by adding your business address. Next, you can start filling out information about your business that potential customers can find. For example, you might want to create a Google + Local page for your business so that users searching for local businesses via search engines can easily find it. For more ideas on how you can use G-MYB, check out our guide below!
Creating an Effective Profile
When it comes to local search, your Google My Business (GMB) profile is your business’s online calling card. It’s what drives traffic directly from Google and search engines. So, you should never underestimate its power. Fortunately, creating a compelling GMB profile is pretty easy if you follow these tips
Optimizing Your Page For Local Search
Google and other search engines allow businesses to create pages with information about their location and products/services. These are called Google My Business pages. Once you’ve set up your GMB profile, you’ll want to make sure it’s optimized for local searches by optimizing your business title, address, phone number, and category; adding images; and getting customer reviews. This post will guide you through all of that.
Promoting Your Online Listing
Google My Business is one of the top online directories for small business marketing. If you have a Google listing, you can use it to your advantage. Follow these steps to improve your listing and get more customers through Google.
Tips for Staying Active on GMB
First and foremost, you’re going to want a dedicated GMB page for your business. It’s easy enough to do (and yes, it’s free) – just click here and fill out all of your relevant info.
Verifying Your Account and Other Useful Settings
Before you can begin promoting your business on Google, you’ll need to verify that it exists. To do so, head over to Google My Business and sign into your account with your username and password.
